Marketing at its Best!

Last night, Davis and I were awake at 3am (like most nights). I had the radio on to help sooth him by creating some white-noise. As I was feeding him, a commercial came on about the benefits of breastfeeding. How brilliant!!! They are marketing to women up at 3am, probably exhausted and miserable, contemplating the switch to formula so their husbands can start doing the 3am feeding.